Flower Riviera
In Italian, the eastern part of the Riviera is called Riviera di Levante, and the western part Riviera di Ponente. The Riviera di Ponente ends at Ventimiglia. The western part is called the Riviera dei Fiori (Flower Riviera).
Quality
Because Italian consumers are extremely quality-conscious, the quality of flowers from the Liguria is far above average.
Climate
Partly thanks to a favourable microclimate, a wide range of high-quality flowers and decorative greenery is produced.
